A theory that states that during periods of recession or economic downturn, consumers will eschew purchases of big-ticket luxury items and seek material solace in smaller indulgences, such as premium lipstick instead of fur coat.
Ministry of Investment, Trade and Industry
Menara MITI, No.7,
Jalan Sultan Haji Ahmad Shah,
50480 Kuala Lumpur, Malaysia.
Tel: 603-8000 8000 | Fax: 03-6026 4693
Email: webmiti[@]miti.gov.my