KUALA LUMPUR, March 1 (Bernama) -- Exports of processed food are expected to grow further this year given the continuous promotional efforts in place, says Malaysia External Trade Corporation (MATRADE) Chief Executive Officer Datuk Dzulkifli Mahmud.

Processed food exports grew 8.8 per cent to RM18.02 billion in 2015, mainly attributed to exports of edible products and preparations, cocoa and cocoa preparations, cereals and flour.

Besides the conventional method of expanding footprints, Malaysian companies should also use the 17th Malaysian International Food and Beverage Trade Fair 2016 (MIFB 2016) to boost exports, he told reporters here today.

Dzulkifli also urged local small and medium enterprises (SMEs) to tap into the ASEAN marketplace and countries in the Trans-Pacific Partnership (TPP) to strengthen their market presence and meet international standards for exports.

He added that MATRADE and related agencies such as SME Corp would help and nurture the SMEs to grow further and to meet the international standards.

"We would like to see more cross-border business between Malaysia and other ASEAN countries. Food and beverages can also be a strong sector that we can promote to ASEAN and the TPP countries," said Dzulkifli.

At the event, Dzulkilfli also witnessed the signing of a memorandum of understanding between Sphere Exhibits Malaysia and MY Exhibition Co Ltd to co-organise the inaugural Taiwan International Fruits and Vegetable Show in November.

MIFB 2016, co-organised by Sphere Exhibits Malaysia Sdn Bhd and Mutiara Sigma Sdn Bhd, will be held on July 27-29 at the Kuala Lumpur Convention Centre.

More than 350 exhibitors from 45 countries will participate in the exhibition at which 20,000 trade visitors are expected.

"The event is expected to generate RM300 million in sales from our business matching sessions and buyer programme," said Sphere Exhibits General Manager Paul Ng.

-- BERNAMA