This week’s MWB shares the success story of Noraini Cookies – a Malaysian brand that has gone global.Starting off as a traditional kuih supplier for a 5-star hotel in the 1980s, today, Noraini Cookies Worldwide Sdn. Bhd. produces a wide range of cookies from chocolate chips, cornflakes and raisins, oats and walnuts, ginger and almonds to jackfruit. It has two distinctive brand of cookies - the festival cookies “Noraini’s Cookies” and the all season cookies “Good Kiss”.
So, what are some of the ingredients for their success? The founder, Pn. Hjh. Noraini Hj. Ahmad, attributes her achievements to strong family support and the three basic principles she holds on to: negotiating skills, managing capital and marketing strategy. Heading the Research & Development unit herself, the founder is also a firm believer in continuous improvement and is in constant search for breakthrough ideas to improvise her recipes. The company is also committed in ensuring the quality of...
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