Vision Positioning Malaysia As A Globally Competitive Trading Nation
Mission Promoting Malaysia's Enterprises To The World

Malaysia External Trade Development Corporation (MATRADE), was established in March 1993 as a statutory agency under the Ministry of International Trade Industry (MITI).

As Malaysia’s national export promotion agency, MATRADE is responsible for assisting Malaysian companies succeed in the international market. MATRADE’s vision of making Malaysia the premier exporting nation is paired with its mission to develop and promote Malaysia’s exports to the world.

MATRADE serves to promote Malaysia’s external trade with particular emphasis on the export of manufactured and semi-manufactured products and services. In addition, MATRADE formulates and implements export marketing strategies and trade promotion activities to increase Malaysia’s exports, undertake market research, and create a comprehensive database of information for the development and improvement of Malaysia’s trade. MATRADE also organizes training programs to enhance the international marketing skills of Malaysian exporters, promote and assist in services related to trade, and protect Malaysia’s international trade interest abroad.

MATRADE’s objectives are:
image To raise the profile of Malaysian exporters in foreign markets;
image To disseminate timely and relevant information and market intelligence to help Malaysian companies gain a competitive edge in foreign markets;
image To introduce Malaysian companies to foreign importers seeking Malaysian suppliers; and
image To undertake activities to promote the export of Malaysian goods and services in overseas markets.

MATRADE is also actively involved in assisting foreign companies to source for suppliers of Malaysian products and services, and is represented worldwide at 40 locations in major commercial cities. In Malaysia, MATRADE has five local branches in Penang, Terengganu, Johor, Sabah, and Sarawak.
MATRADE’s mission is to develop and promote Malaysia’s export to the world and its functions are:
image To promote, assist and develop Malaysia’s external trade with particular emphasis on the export of manufactured and semi-manufactured products and, on a selective basis, imports;
image To formulate and implement a national export marketing strategy to promote the export of manufactured and semi-manufactured products;
image To undertake commercial intelligence and market research and create a comprehensive database of information for the improvement and development of trade;
image To organise training programmes to improve the international marketing skills of the Malaysian exporters;
image To enhance and protect Malaysia’s international trade interests abroad;
image To represent Malaysia in any international forum in respect of any matter relating to trade;
image To develop, promote, facilitate and assist in service areas related to trade; and
image To advise the Government on matters affecting or in any way connected with trade and to act as the agent of the Government or for any person, body or organisation on such matters.

Among the services provided by MATRADE are:
image Business Information Centre;
image Electronic Publications;
image Market Information;
image Organising overseas Trade Missions, Specialised Marketing Missions, International Trade Fairs, Promotion Booths, Malaysian Product Exhibitions and In-Store Promotions;
image Exhibition Centres (Domestic and International);
image Business Matching following Trade Enquiries;
image Incoming Buying Missions;
image Incoming Trade Delegations; and
image Seminars and workshops.

Malaysian exporters or export ready companies are welcome to become MATRADE member by registering online or by submitting their Malaysia Exporters Registry brochure to the Trade Advisory Services Unit. Registration with MATRADE is free.

Contact details image

Menara MATRADE,
Jalan Khidmat Usaha,
Off Jalan Duta,
50480 Kuala Lumpur,
MALAYSIA
image Click here to view map

General Tel : 603 - 6207 7077
Toll Free : 1 800 88 7280
General Fax : 603 - 6203 7037 / 7033
General Email : info@matrade.gov.my