The National Green Technology Policy was announced by YAB Datuk Seri Najib Tun Abdul Razak Prime Minister of Malaysia on 24 July 2009 encompasing economic, environment and social policies. Among the goals of the National Green Technology Policy are to increase the production of local Green Technology products and the expansion of SMEs and SMIs businesses exports of Green Technology to the global market.

Developed countries are now keen to engage with companies/organisations which are more environmentally responsible to its stakeholders. Malaysian industries are encouraged to adapt a green environment approach in their businesses, by moving towards low carbon technology.
Potential benefits for businesses from adoption of the green policy include:

• enhanced local industry’s competitiveness in the global market; and
• increased ability to attract foreign investors and growth of exports through enhanced consumer confidence.

Consumers have become increasingly conscious not only of what they buy but also how the goods and services they buy have been produced. They are choosing to shop at companies that support environment and are avoiding companies which do not give emphasis to environmental factors.

Hence, sustainable business for organisations means not only providing products and services that satisfy the customer but also operating in a socially responsible manner without adversely affecting the environment.