• Physical retail stores in Taiwan are struggling to maintain their sales
performance, as local consumers have become more cautious on their
spending amid the economic downturn.
• According to the current statistics released by the Ministry of Economic
Affairs (MOEA), during the first half of 2009, the revenue of the retail
trade declined 3.26 percent to US$48.17 billion, compared with same
period in 2008.
•Taiwan consumers have become more rational and less impulsive
about purchases, buying with shopping lists in hand. The consumers
also tend to spend their money on fresh foods and daily necessities
and avoid high-prices items on the shelves.
•Faced with this trend, hypermarkets have introduced various promotional
programs to try to stimulate sales and are presenting their products
in smaller packages to cater to consumers’ smaller budgets.
•In contrast to the hardship experienced by physical retail channels,
online virtual retailers have not been affected, as they... Read More