• Physical retail stores in Taiwan are struggling to maintain their sales
performance, as local consumers have become more cautious on their
spending amid the economic downturn.
• According to the current statistics released by the Ministry of Economic
Affairs (MOEA), during the first half of 2009, the revenue of the retail
trade declined 3.26 percent to US$48.17 billion, compared with same
period in 2008.
•Taiwan consumers have become more rational and less impulsive
about purchases, buying with shopping lists in hand. The consumers
also tend to spend their money on fresh foods and daily necessities
and avoid high-prices items on the shelves.
•Faced with this trend, hypermarkets have introduced various promotional
programs to try to stimulate sales and are presenting their products
in smaller packages to cater to consumers’ smaller budgets.
•In contrast to the hardship experienced by physical retail channels,
online virtual retailers have not been affected, as they have maintained
double-digit revenue growth.
•Kimo, a local-based online store under Yahoo! Portal revealed that the
revenue from the company’s online store and online auction services
is expected to increase by 30 percent this year. Other online retail
channels, such as PChome and PayEasy, are also optimistic about
their performance in 2009.
• Virtual stores enjoy an advantage over physical stores because they
enable consumers to compare the prices and quality of products with
just a click of the mouse, at their convenience.
• The impact of the current economic slowdown can still be felt by the
general consumers in Taiwan. They are more prudent in spending,
choosing the products which they really need for their daily necessities.
• Malaysian companies are advised to work together with their importers
and authorized agents to select the best product for the market, implement
the best pricing strategy and undertake promotional activities to
better position their products in the retail market.
performance, as local consumers have become more cautious on their
spending amid the economic downturn.
• According to the current statistics released by the Ministry of Economic
Affairs (MOEA), during the first half of 2009, the revenue of the retail
trade declined 3.26 percent to US$48.17 billion, compared with same
period in 2008.
•Taiwan consumers have become more rational and less impulsive
about purchases, buying with shopping lists in hand. The consumers
also tend to spend their money on fresh foods and daily necessities
and avoid high-prices items on the shelves.
•Faced with this trend, hypermarkets have introduced various promotional
programs to try to stimulate sales and are presenting their products
in smaller packages to cater to consumers’ smaller budgets.
•In contrast to the hardship experienced by physical retail channels,
online virtual retailers have not been affected, as they have maintained
double-digit revenue growth.
•Kimo, a local-based online store under Yahoo! Portal revealed that the
revenue from the company’s online store and online auction services
is expected to increase by 30 percent this year. Other online retail
channels, such as PChome and PayEasy, are also optimistic about
their performance in 2009.
• Virtual stores enjoy an advantage over physical stores because they
enable consumers to compare the prices and quality of products with
just a click of the mouse, at their convenience.
• The impact of the current economic slowdown can still be felt by the
general consumers in Taiwan. They are more prudent in spending,
choosing the products which they really need for their daily necessities.
• Malaysian companies are advised to work together with their importers
and authorized agents to select the best product for the market, implement
the best pricing strategy and undertake promotional activities to
better position their products in the retail market.
