Miti Blog

Ministry of International Trade and Industry Malaysia Official Blog

Success Story: Noraini Cookies Worldwide Sdn. Bhd.

Posted by admin2 on June 25, 2015 at 12:51 pm
This week’s MWB shares the success story of Noraini Cookies – a Malaysian brand that has gone global.Starting off as a traditional kuih supplier for a 5-star hotel in the 1980s, today, Noraini Cookies Worldwide Sdn. Bhd. produces a wide range of cookies from chocolate chips, cornflakes and raisins, oats and walnuts, ginger and almonds to jackfruit. It has two distinctive brand of cookies - the festival cookies “Noraini’s Cookies” and the all season cookies “Good Kiss”.

So, what are some of the ingredients for their success? The founder, Pn. Hjh. Noraini Hj. Ahmad, attributes her achievements to strong family support and the three basic  principles she holds on to: negotiating skills, managing capital and marketing strategy. Heading the Research & Development unit herself, the founder is also a firm believer in continuous improvement and is in constant search for breakthrough ideas to improvise her recipes. The company is also committed in ensuring the quality of their products through Good Manufacturing Practice (GMP).

Noraini Cookies aims to be the number one-selling, premium cookies in Malaysia and to market its products to the rest of the world. Helping them achieve this objective is  Small and Medium Enterprise Corporation Malaysia (SME Corp). The company has taken advantage of the assistance provided by SME Corp to enhance its packaging for “Good Kiss” as to meet the international standards. Good marketing strategy has resulted in Noraini’s Cookies being enjoyed by consumers in the Middle East and Asia.
We wish Noraini Cookies continued success!

This article has been adapted from the MITI Weekly Bulletin Vol. 126, 18 January 2011
 
 


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