Kenya has witnessed a steady rise in demand for disposable diapers in recent years. About ten years ago, there were fewer brands of disposable diapers and they were meant for the high-end market. Despite their low cost then, they were still out of reach. Today, the use of disposable diapers has increased significantly. Most families with a minimum income of USD 200 per month can afford to buy disposable diapers and the use is no longer reserved for the well-to-do.

The high demand for disposable diapers has created price wars and risen prices. This increase has been driven by intensive marketing campaigns on the benefits of the disposable diapers by various manufacturing companies. As manufacturers strive to gain from the growing sector, imitations are flocking the market. For example Sample diapers hope to ride on “Pamper’s” goodwill and success by incorporating P&G’s packaging and colours.

According to a leading retailer, the market penetration of diapers has led to a sharp drop in the sale of napkin/nappies. The retailer further indicated that modern mothers do not want the hassle of washing dirt. Disposable diapers are therefore more convenient, especially at night and while travelling or even during the rainy season. Malaysian made disposable diapers are encouraged to penetrate the Kenyan market. Due to competition from cheap diapers, especially from China and Egypt, Malaysian companies could target the middle class which would mainly go for quality. The government of Kenya has removed import duty on diapers.