Packaging is a key factor in gaining the attention of the consumer as they make their purchasing decisions. Innovation in the area of packaging has increased rapidly in recent years - driven by consumer demand and the need to address environmental issues. Current packaging designs are aimed at more cost-conscious, budget restricted consumers. These new packaging types and designs, as evidenced in the liquid food sector, are frequently aimed at offering simplicity, cost-reduction and materials savings while maintaining the benefits of convenient, easy to-use and environmentally friendly packaging design.

Malaysian packaging suppliers must adapt to changing consumer demands and lifestyle and be flexible to re-configure existing product ranges and develop new categories, products and packaging designs to suit lifestyles and other changes in society which have an effect on packaging. Sustainable packaging is becoming a growing consumer issue in the UK and must be addressed by Malaysian packaging suppliers. Research in the UK revealed certain consumer demands and needs that will influence packaging style such as the need for smaller portion, increased demand for ready-to cook prepared meal, easy-to-use household cleaners, demand for fewer preservatives in food-therefore more protection from packaging to provide the same shelf life;demand for child-resistance closure, and for older people, the need for clearer instruction and easier opening.

For further details, please click tohttp://edms.matrade.gov.my/domdoc/MarketAl.nsf/lsvArticles/2EA9D5A6CBC66DF548257626004E197E?OpenDocument or contact TC London at london@matrade.gov.my

–source, Matrade Online Bulletin